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Course Description
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Master content creation and platform algorithms
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Develop high-converting social media strategies
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Run paid ad campaigns on Facebook, Instagram & more
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Use latest growth hacks and automation tools
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Build a portfolio and actionable SMM campaigns
Tools & Platforms Used
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Meta Business Suite (FB & IG Ads)
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Canva / Adobe Express
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ChatGPT & AI tools for copy/content
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Buffer / Hootsuite / Metricool
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LinkedIn, Instagram, Facebook, Twitter/X, YouTube, Pinterest, TikTok
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Google Analytics & UTM tracking
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The Master Course in Social Media Marketing: Latest Hacks is a comprehensive, cutting-edge program designed to equip marketers and professionals with the most advanced strategies, tools, and techniques in the dynamic landscape of social media. This course delves deep into the rapidly evolving world of digital marketing, focusing on the latest hacks and innovations to drive unparalleled success in social media campaigns.
Led by industry experts and thought leaders with extensive experience in the field, this course goes beyond the basics, providing a hands-on, practical approach to leveraging social media platforms for maximum impact. Participants gain invaluable insights into emerging trends, algorithm changes, and consumer behaviors that shape the social media landscape.
Key components of this master course include:
1. **Advanced Platform Mastery**: In-depth exploration of major social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging platforms, understanding their nuances, and harnessing their potential for diverse marketing objectives.
2. **Data-Driven Strategies**: Leveraging analytics, data interpretation, and AI-powered tools to optimize campaigns, target specific audiences, and measure ROI effectively.
3. **Content Innovation**: Crafting compelling and engaging content that resonates with audiences across different platforms, exploring video, AR/VR, live streaming, and interactive content creation.
4. **Influencer Marketing**: Strategies for identifying, collaborating with, and maximizing the impact of influencers to amplify brand reach and engagement.
5. **Community Building and Engagement**: Building strong communities, fostering meaningful interactions, and nurturing brand advocates through authentic engagement strategies.
6. **Paid Advertising Optimization**: Maximizing the efficiency of paid social media campaigns through targeting, budget allocation, and creative optimization.
7. **Risk Mitigation and Crisis Management**: Understanding the risks associated with social media and developing robust strategies to handle crises effectively.
8. **Ethics and Compliance**: Ensuring ethical practices, understanding regulations, and maintaining transparency in social media marketing efforts.
Participants will engage in real-world case studies, interactive workshops, and hands-on exercises to apply the latest hacks and best practices. Upon completion, they will emerge equipped with a deep understanding of the ever-evolving social media landscape, ready to implement innovative strategies to drive brand growth, engagement, and conversions in the digital sphere.
Curriculum
- 1 Section
- 36 Lessons
- 30 Days
Expand all sectionsCollapse all sections
- Foundations of Social Media Marketing36
- 1.1Course Overview + SMM in 2025
- 1.2Setting Up Social Business Profiles
- 1.3Understanding Audience, Persona & Funnel
- 1.4Introduction to Major Platforms (IG, FB, YT, LinkedIn, TikTok)
- 1.5Organic vs Paid Strategies
- 1.6Platform Algorithms Demystified
- 1.7Weekly Assignment: Audit + Optimize 1 Brand Page
- 1.8Content Strategy, Branding & Engagement
- 1.9Content Planning – Hooks, Formats & Virality
- 1.10Canva for Visual Content + Reel Editing Tools
- 1.11Writing High-Converting Captions (with AI)
- 1.12Hashtag Strategy + SEO for Social Media
- 1.13User-Generated Content (UGC) + Influencer Collabs
- 1.14Community Management + DM Scripts
- 1.15Weekly Project: 7-Day Content Calendar (Instagram or LinkedIn)
- 1.16Paid Ads, Campaigns & Analytics
- 1.17Facebook & Instagram Ads (Meta Business Suite)
- 1.18Creating Ad Creatives + A/B Testing
- 1.19Budgeting + ROAS Optimization
- 1.20YouTube Shorts & TikTok Ads Overview
- 1.21Google Analytics + Social Insights
- 1.22Retargeting, Pixel Setup, and UTM Tracking
- 1.23Weekly Task: Create a Mock Ad Campaign
- 1.24Growth Hacks, Tools & Final Project
- 1.25Growth Hacks: Giveaways, Trends, Story Polls, CTAs
- 1.26Using AI & Automation Tools (ChatGPT, Metricool, Buffer)
- 1.27Affiliate & Influencer Marketing Integration
- 1.28Building a Personal Brand on LinkedIn
- 1.29Social Media Crisis Management
- 1.30Monetizing Your Social Media Skills (Freelance, Agency, Side Hustle)
- 1.31Final Project Briefing: 1-Month Marketing Campaign Plan
- 1.32Final Project Submission & Peer Review
- 1.33Course Recap + Certification + Next Steps
- 1.347-Day Content Plan
- 1.35Final Project: 30-Day Brand Campaign Strategy
- 1.36Facebook Ad Campaign (Mock or Real)