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Curriculum
- 1 Section
- 36 Lessons
- 30 Days
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- Foundations of Social Media Marketing36
- 1.1Course Overview + SMM in 2025
- 1.2Setting Up Social Business Profiles
- 1.3Understanding Audience, Persona & Funnel
- 1.4Introduction to Major Platforms (IG, FB, YT, LinkedIn, TikTok)
- 1.5Organic vs Paid Strategies
- 1.6Platform Algorithms Demystified
- 1.7Weekly Assignment: Audit + Optimize 1 Brand Page
- 1.8Content Strategy, Branding & Engagement
- 1.9Content Planning – Hooks, Formats & Virality
- 1.10Canva for Visual Content + Reel Editing Tools
- 1.11Writing High-Converting Captions (with AI)
- 1.12Hashtag Strategy + SEO for Social Media
- 1.13User-Generated Content (UGC) + Influencer Collabs
- 1.14Community Management + DM Scripts
- 1.15Weekly Project: 7-Day Content Calendar (Instagram or LinkedIn)
- 1.16Paid Ads, Campaigns & Analytics
- 1.17Facebook & Instagram Ads (Meta Business Suite)
- 1.18Creating Ad Creatives + A/B Testing
- 1.19Budgeting + ROAS Optimization
- 1.20YouTube Shorts & TikTok Ads Overview
- 1.21Google Analytics + Social Insights
- 1.22Retargeting, Pixel Setup, and UTM Tracking
- 1.23Weekly Task: Create a Mock Ad Campaign
- 1.24Growth Hacks, Tools & Final Project
- 1.25Growth Hacks: Giveaways, Trends, Story Polls, CTAs
- 1.26Using AI & Automation Tools (ChatGPT, Metricool, Buffer)
- 1.27Affiliate & Influencer Marketing Integration
- 1.28Building a Personal Brand on LinkedIn
- 1.29Social Media Crisis Management
- 1.30Monetizing Your Social Media Skills (Freelance, Agency, Side Hustle)
- 1.31Final Project Briefing: 1-Month Marketing Campaign Plan
- 1.32Final Project Submission & Peer Review
- 1.33Course Recap + Certification + Next Steps
- 1.347-Day Content Plan
- 1.35Final Project: 30-Day Brand Campaign Strategy
- 1.36Facebook Ad Campaign (Mock or Real)